Stat of the Week
Did You Know? 87% of C-Level Executives Check the Majority of Email via Mobile Device.
Worldata Research recently discovered that 87% of C-Level executives check the majority of their emails on a mobile device. With so many people on the go, checking email is now done whenever convenient and accessible. The average business professional is mobile friendly, and relies on their mobile device as their main source of communication. Since this action is occurring so often, it is essential that mobile sites and landing pages render properly, and provide the same information as if being viewed on a desktop.
3 Cross-Sell and Upsell Tactics to Boost Email Marketing ROI
In a recent survey, only 37% said they use cross-sell and up-sell programs to boost revenue from existing customers. If your company belongs to the 63% that don't, here's how to get started: Take advantage of available data. You already gather an array of information from an array of sources: point-of-sale and transactional systems, Web analytics, email response, and self-reported preferences. Read More
5 Ideas for Better B2B Mobile Marketing
As the mobile revolution ensues, adoption among B2B organizations is expanding at an unprecedented pace. The perception that B2B marketers need not make mobile a priority is finally shifting and we’re starting to see increased focus on the role mobile plays in successful B2B marketing programs. Read More
Email volume hits new high for year
The top online retailers sent each of their subscribers a year-to-date high of 4.1 promotional emails on average during the week ending Oct. 12, 2012. That’s up 4% week-over-week, up 15% from where it was four weeks ago, and up 22% year-over-year. Friday was the most popular day to send retail emails last week. Read More
Email Advertising Still Delivers Productive Ad Results
While much ado has been paid to all kinds of new and exciting online advertising options lately - social, mobile, video - an old workhorse, email, tends not to get much attention these days. Some newly released research, however, ought to have marketers and media planners taking a second look at this still viable and productive channel. Let's briefly review some of the findings. Read More
The Importance of Tap Errors, Alt Tags and Mobile Design
Forty-eight percent of primary email opens today are on a mobile device, and 87% of C-level executives check the majority of their email via mobile. This means that bothB2B and B2C marketers must make their emails mobile friendly if they want to succeed Read More